Many businesses in Melbourne think that they don’t need search engine optimisation—they don’t think it’s worth the effort. But they are wrong. Search engine optimisation can be a terrific investment for your business because it brings organic search traffic to your website. Why is organic traffic so important? Because 57.8% of all website traffic on the internet is organic, i.e., it comes from search engines’ search results.
When you invest in SEO for your website, you can significantly boost your Google search engine rankings, and if you do it right, you can even show up in the first place on the search results, where your audience is more likely to click on your website link.
Getting started with SEO, if you’ve never done it before, may sound a bit confusing or daunting, but that’s not the case. Here’s a short guide on SEO marketing to help you get started.
What is SEO in Marketing?
Search engine optimisation (SEO) is a marketing technique where you optimise your site and its content to appeal to Google’s algorithms.
Each search engine, including Google, Bing, and Yahoo, has algorithms to figure out which websites offer valuable and helpful information and spam. Through these algorithms, the search engines pick out the best sites that would help the users when they search for something.
These algorithms analyse various aspects of your site, including the keyword density, URL, image sizes, site load time, mobile-friendly UX, etc. In fact, Google has over 200 criteria to analyse a website’s SEO and search results rankings.
Your SEO strategy’s job is to let Google, or other search results engines, know that your site offers what your audience is looking for.
But SEO is not just for search engines; it also makes your website visible to your audience by using the right high-quality keywords. You may have the best product in the market, but if your audience cannot find your site on the search engines, what’s the point, right?
SEO has other benefits, too, apart from helping your website rank higher and gain traffic. It is a cheap and easy way to get more traffic on your website instead of paid ads, which can get quite expensive. And SEO is a long-term technique; if you want to build a consistent website presence, you must invest in SEO.
How Can I Do SEO for My Website?
As mentioned above, SEO is quite easy to get started with. If you already have a website, you only need to focus on a few things first to start ranking higher on Google. Still, remember that SEO is vast, and there are many technical nooks and crannies that you will have to explore after some time. But first, let’s get started.
First, Keyword Research
The first step you need to take is to do keyword research. Billions of searches are made on search engines every day, out of which many would be looking for the product or service your website offers. You need to find these search queries, also known as keywords.
Keywords are nothing but what your target customer is likely to search for when looking for your product.
There are hundreds of tools available on the internet to help you search these keywords, including Google Keyword Planner, Ask the Public, Ahrefs, etc.
When doing research, remember to pick out keywords with high search volume, high opportunity, and low competition for the best search engine results.
Write Your Own Service Pages and Blog Posts
Once you’ve picked out the keywords, you need to use them across your web pages consistently and blog articles to build a keyword network for search engine algorithms. You should aim for a keyword density of around 1% to 3% on your website. Any less than that, and you won’t get the same results. And if it’s more than 3%, your website might get blacklisted for keyword stuffing. Having new content on the page certainly helps and impacts your search rankings.
When writing your web pages and posts with keywords, you also need to pay special attention to some other things, as given below.
Optimise Meta Description and Title Tags
Each of your webpage and posts must have meta tags and title tags. Meta descriptions are the extra information you see under a link on search engines, and title tags are what shows up when you hover the cursor over a website’s tab. Remember to use the target keywords at least once for meta descriptions and title tags.
Focus on User Experience
While keywords are important, they must never hamper your website’s user experience. Do not stuff so many keywords that it becomes difficult for your audience to read the content. Avoid overly long content, too, unless you are sure your audience will read through it. The UX should be the first priority always.
Promote Your Content on Social Media
The next step is to promote all posts on your social networking media to kickstart the initial traffic. This shows the search engines that your website has enough traffic and the right keywords, which will lead to higher search engine rankings soon.
SEO Link Building
Lastly, it would be best if you started building an SEO link network for your website. Here, it would help if you started hyperlinking your products, services, and older posts with each other, and you also need to hyperlink other site content with higher search authority rankings.
This SEO link building is essential, as it interconnects your site content and uses other higher ranking websites as a piggyback to boost your site’s content.
Things to Aware of When Doing SEO for Your Own Website
While you do all these steps, you need to remember two essential things with search engine optimisation. Once, never overuse your keywords—keyword stuffing is not appreciated by search engines, and your site may face a penalty if you do so.
Keyword stuffing results in a drop in quality content. Second, the information you find on the internet may be outdated because Google keeps changing its algorithm constantly; please do your research carefully.
That’s it—all you need to get your foot into search engine optimisation, but is it enough? Not really. You need to work with SEO search engine experts who know the technical aspects of SEO and how to work in favour of the algorithms. Give us a call to know more about our SEO services in Melbourne, Australia.